Foundation Years

2009 – Founder Mr Ji Guoliang established the company in Hong Kong and invested in the first Alibaba insulation materials platform, marking the start of IKING’s cross-border e-commerce journey.

2013 – Formed the first three-person export sales team, officially launching international business operations.

2014 – Established Tianjin IKING Gerui Business Co., Ltd. to further expand into global markets, and won second place in Alibaba Tianjin “Chenxinghui” e-commerce competition, showcasing the team’s early potential.

Brand Awakening & Expansion

2015 – Invested in glass wool and rock wool production lines, upgrading from a pure trading company to an integrated manufacturer and trader. Registered the ISOKING brand for glass wool and rock wool, laying the foundation for IKING’s own brand portfolio.

2017 – Invested in the ceramic fibre production lines, launched the KINGWOOL brand and obtained CE certification for ceramic fibre products, accelerating the brand’s entry into international markets.

Acceleration & Breakthrough

2018 – Expanded the team to 15 people and relocated to a new office. Glass wool, rock wool and related products have obtained multiple international certifications.

2019 – Invested in the elastomeric foam production lines and launched the FIRSTFLEX brand. With the brand matrix further strengthened, annual cross-border e-commerce exports exceeded 10,000 tons.

Targeted Transformation & Global Expansion

2020 – Quickly pivoted during the Special Period to source and consolidate medical and protective supplies for overseas customers, demonstrating strong social responsibility and further driving overseas business growth.

2020 – Established a subsidiary in the United States and successfully registered the ISOKING and FIRSTFLEX trademarks there, accelerating global brand deployment.

Cross-border E-commerce & Industrial Upgrade

2021 – Invested in a stud welding equipment and studs production lines, leveraging the Belt and Road Initiative to upgrade the industrial structure and added a new Alibaba platform, further enhancing cross-border e-commerce capabilities.

2024 – Invested in the waterproof breathable membrane production lines, strengthening multi-category supply capabilities, improving one-stop sourcing efficiency and reducing overall procurement costs.

2024 – Established Operations and Procurement Departments, optimising the group’s organisational structure and strengthening brand, marketing and quality governance to safeguard customers’ key-account sourcing better.

2025 – Clarified the long-term strategic roadmap, expanded the export team to 60 people and acquired a new 700 m² full-floor office to solidify the foundation for sustainable development further.

2025 – Awarded the title of "Alibaba B2B Cross-border E-commerce Dream Base" by Alibaba Group, gaining recognition from Alibaba International Station and helping more trading companies embark on their brand globalisation journey.

To be continued...