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IKING Brand History

Brand Story · IKING’s Heritage and Renewal

IKING is a story of heritage and change, of innovation and continual breakthroughs.

Origins in Manufacturing

The origins of IKING can be traced back to a single glass wool production line. As early as 1995, the manufacturing plant behind the IKING brand had already been established, rooted in the front line of thermal insulation production. The founder’s father, Mr Ji, worked on that glass wool line for many years. With quiet dedication and professionalism, he demonstrated what it means to “do one thing well”. His respect for manufacturing and his insistence on quality were naturally passed on within the family and planted the seed of IKING’s commitment to focusing on high-quality insulation materials.

From a Home Office to a Global Business

When the internet rose and cross-border trade began to flourish, Mr Ji Guoliang, having completed his master’s degree, saw a new opportunity: to bring quality insulation materials made in China to customers worldwide through cross-border e-commerce. In 2009, building on existing cooperation with factories, he set up a foreign trade division and, in the same year, founded IKING Group’s Hong Kong company. This marked the official start of IKING’s e-commerce journey.

With just one computer and one small room at home, he began his entrepreneurial path – coordinating with factories and refining products by day, and communicating with overseas customers across time zones by night. From there, batches of glass wool products started to reach markets around the world.

As the customer base and order volume grew, a three-person export team was formed. The office “grew” together with the business – almost every three years, IKING moved to a bigger space: from a home office, to a small rented office, and eventually to a 600 m² full-floor independent office. The company expanded from one person with one computer to a professional team of more than fifty people, and from zero sales to annual revenue exceeding RMB 270 million. Every relocation has marked a new chapter in IKING’s development.

From Trading Company to Integrated Manufacturer

Throughout this process, IKING did not remain just a trading company. Instead, it deliberately moved towards becoming an integrated manufacturer and trading group. Starting with investment in glass wool plants, IKING successively invested in rock wool, elastomeric insulation, ceramic fibre, waterproof breathable membrane and stud welding plants, building genuine end-to-end capabilities from manufacturing to export.

After more than a decade of continuous investment and upgrading, IKING has developed a coordinated, multi-base production system:

  • In China, IKING now operates 2 glass wool plants, 3 rock wool plants, 3 elastomeric insulation plants, 2 ceramic fibre plants, 1 waterproof breathable membrane plant, 1 acoustic panel plant, 1 stud welding machine plant and 2 stud manufacturing plants.
  • The total plant area exceeds 1,000,000 m².
  • The group is equipped with 13 glass wool lines, 8 rock wool lines, 10 elastomeric insulation lines, 16 ceramic fibre lines, 2 waterproof breathable membrane lines and 5 acoustic panel lines.

This strong manufacturing foundation enables IKING not only to ensure a stable supply but also to provide reliable capacity and delivery assurance for complex projects and multi-category sourcing. The group’s cumulative export value has already exceeded RMB 300 million.

A Clear Multi-Brand Portfolio

On top of this manufacturing base, IKING has built a clear multi-brand portfolio, with each brand representing a professional commitment to its specific field:

  • ISOKING – focuses on building thermal and acoustic systems, covering glass wool, rock wool, waterproof breathable membranes and acoustic panels. It stands for stability, energy efficiency and comfortable spaces.
  • KINGWOOL – concentrates on high-temperature and industrial protection applications and is the specialist brand for ceramic fibre products, representing durability, protection and safety at high temperatures.
  • FIRSTFLEX – is dedicated to elastomeric insulation, providing flexible thermal solutions for HVAC, cold chain and precision piping networks. It stands for energy saving, flexibility and refined protection of equipment and pipelines.
  • Stud welding machines and studs under the IKING name play a critical role in structural connections and engineering safety. In steel structures, composite decks, bridges, ships and sheet-metal fabrication projects, IKING stands for reliable, efficient and engineering-grade welding performance.

With continuous investment on the manufacturing side and clear positioning on the brand side, IKING products are now exported to 158 countries and regions, serving wholesalers, distributors and EPC industrial project clients in mid- to high-end markets worldwide. Step by step, IKING has become a trusted sourcing partner for global key accounts.

Recognition & Responsibility

As its business and brand continue to grow, IKING has also received recognition from major platforms. In November 2025, IKING Group was awarded the title of “Alibaba B2B Cross-border E-commerce Dream-chasing Base” by Alibaba Group. This distinction reflects Alibaba’s recognition of IKING’s performance in cross-border e-commerce operations, digital capabilities and brand development. It is also a strong, independent endorsement of IKING’s overall strength and gives global customers yet another reason to feel confident when choosing IKING.

Vision for the Future

IKING has a clear and firm vision:
To become a flagship enterprise in the industry that customers can truly trust.

IKING also never forgets its responsibility:
To create value for customers and to provide a platform for employees to pursue and realize their aspirations.

From the dedication of a single front-line worker, to the efforts of a professional team; from one production line in 1995, to today’s multi-plant, multi-brand one-stop sourcing system; from a single computer at the very beginning, to being recognized by Alibaba as a Cross-border E-commerce Dream-chasing Base — IKING has shown, over more than a decade, that heritage can be humble, change can be determined, and innovation can be pragmatic.

Looking ahead, IKING will continue to work hand in hand with partners around the world, writing new chapters in the field of green buildings and one-stop sourcing — stories that are grounded in manufacturing and worthy of being remembered.